Fresh from an acclaimed New York Fashion Week showing, Rag & Bone managing partners Marcus Wainwright and David Neville celebrated the opening of their first US store outside of New York on September 13, 2011 with a private reception and unveiling of the DC DIY Project.
More than 200 stylish Washingtonian’s attended the Georgetown opening to meet the designers and to witness the unveiling of the DC DIY Project. Having been inspired by real people, rag &bone originally launched the DIY Project in January 2011 in New York with four models that styled and shot their own photos in rag & bone clothing. The project re-launched again this fall with Karolina Kurkova and Carolyn Murphy and is an ongoing initiative for the brand. In conjunction with the Georgetown opening, rag & bone hand selected Washingtonians with great style to photograph themselves in pieces from the Fall/Winter 2011 collection for a local spin on the DIY Project.
“Rather than do what every other brand does and have a high-end photographer take very polished shots, we thought, ‘Let’s flip it on its head to get the people to take over.’ We wanted it to be very real”, said Wainwright. The DIY Project reflects the brand’s ethos showing real people in understated and wearable clothes during their real, everyday lives.
The Washington, DC DIY Ambassadors include:
Pum and Jake Lefebure- Design Army
Adrian Loving- Launchpad Designs
Philippa Hughes- The Pink Line Project
Aureta Thomollari- Aureta’s Blog
Septime Webre- Washington Ballet
Nick Cambata- Studio 8112 Films
David Sutphen- Brunswick Group
Arash Shirazi- Bullitt Bookings
Ben Olsen- DC United
Brooke Kao- AU Student/Blogger
Lukas Sieber- Swiss Embassy
Jimmy Lynn- Georgetown University
Amanda Polk- Philanthropist
Jacquelyn “JJ” Fritz- Georgetown University Student
Nancy Koide- Restauranteur
Mitch Mathis- DC Nightlife Promoter
Jessica Forem- George Washington University Student
Rachel Cothran- Project Beltway
Patrick Osuna- Heist Lounge
Shirley Gordon- Strands Studios
Carlos Gray, DC- Mayor’s son
Charles “DJ Dirty Hands” Koch- Heist Lounge
Kristin Guiter- Corcoran Gallery of Art
Anton Papich- Anton+Preen
Michael Clements- ArtJamz
The 1500 square foot store located at 3067 M Street, NW opened in May and offers the full range of rag & bone collections and accessories for men and women.
