HMX Group feted the opened the second of its new “Streets” retail concepts with “Streets of Georgetown” in Washington, D.C.with men’s wear design legend Joseph Abboud on November 9th. The new retail space is an interactive environment for consumers to find all HMX Group men’s wear brands under one roof including Hickey Freeman, Hart Schaffner Marx, Bobby Jones, Coppley, Reid & Taylor and Palm Beach.
“The Streets name came from the desire to have each laboratory have an intimate relationship with the communities in which they reside,” says Doug Williams, Chief Executive Officer of the HMX Group. “We thought about what is essential to great cities and it is great Streets. Whether Madison Ave., Michigan Ave., Newbury Street, Worth Ave., Bond Street or the Champs Elyse – All are great places that represent their city. Wisconsin Avenue and the Georgetown area was a given for Washington.”
“Having overseen the design and creative for all of HMX Group the past three seasons,” President & Chief Creative Officer, Joseph Abboud says, “We wanted to bring our heritage brands and our individual American voices under one roof. We like to think of our Streets stores as an opportunity to identify the lifestyle quotient of HMX Group, and to provide an opportunity to engage our customers by anticipating their needs, and creating an environment that allows them to work through our diverse brands and made-to-measure programs.”
The Streets of Georgetown location is 1254 Wisconsin Avenue NW, Washington, DC 20007 (202) 295-9098. The hours of operation include Monday-Friday 10am-7pm / Saturday 10am-7pm / Sunday 12am-6pm.
The first “Streets” location, Streets of Beverly Hills, opened in August 2011. Both stores were designed by fashion retail architect Jeffrey Hutchison & Associates.
