WhatsApp as a Strategic Marketing Channel
If you’re reading this post, you’re probably aware of the marketing power of WhatsApp. This platform has a massive reach with 2 billion users, and it is estimated that more than 1 billion users connect to a business account via our messaging services every week. Research shows 66% of respondents said they would be more […]
Search Engine Optimization (SEO): Guide for Business Leaders
Learn how SEO can boost your business’s online visibility, drive organic traffic, and improve your bottom line in this SEO guide. Key Takeaways SEO is not just about using keywords to get ranked. The key to search engine optimization success is high-quality, useful content and a well-structured website. SEO takes time. But it is cost-effective […]
Instagram Growth Hacks: Free Promotion Strategies
You’ve tried everything from buying likes and followers to advertising and popularizing your account, but nothing is working. Well, if this is your situation right now, this article is going to thrill you. Maximise your Instagram success with free Instagram growth hacks & promotion tips to increase followers and boost your brand’s visibility effectively. Did […]
Social Media for Lead Generation in Traditional Businesses
Discover expert tips on targeting, setup, visuals, and aligning campaigns with business goals to drive quality social media leads. Social media marketing is a powerful tool for the growth of your business. Use these tips and steps to help you build your best social media marketing strategy. Gain insight into targeting best practices, bidding strategies, […]
Social Proof Marketing as a Conversion Driver
Discover how to utilize the psychological influence of social validation (social proof marketing) and scarcity communication to boost sales and conversion rates. Here’s what you need to know: Social proof can have a significant impact on customer decision-making and conversion rates. Showing how many people viewed a product, added it to their shopping basket, or […]
Digital Marketing: B2B vs B2C
The ultimate goal of digital marketing is to convince a customer or buyer to make a purchase. Digital marketing enables marketing teams in both the B2B and B2C sectors to reach out to a wider audience than is possible with traditional marketing tactics. They can also target more relevant prospects. This increases marketing ROI. B2B […]
Marketing and The East African Landscape
Research shows that Eastern Africa, especially the East African Community (EAC), has moved towards digital marketing. This change is due to the rise of digital media and marketing in East Africa. Many online platforms, social media influencers, digital storytellers, and bloggers are now popular. Mobile journalism (Mojo) is growing. Mojo means using mobile phones or […]
Local Business SEO Strategy for Maximum Visibility
As a business owner, you are aware of the importance of SEO. But do you know what SEO is exactly and how to enhance your business’s visibility on search engine result pages? Keep reading as we delve into the fundamentals and provide you with tips to boost your online rankings and visibility with solid SEO […]
Advertisements on Billboards and Signs
Billboards To broaden your advertising scope, think about stepping into the vast open air. Depending on your business’s market and message, you might not need to travel far—just to your nearby highways or city roads—to locate the perfect billboards to promote your business’s offerings. Advertising through billboards can be beneficial for both small and local […]
A Glee of 2013: Patti LaBelle Performance Highlights
Imagine a school that could easily fit the bill of many coming-of-age performing arts storylines—a modern-day Glee! Disciplines such as literary media and communications, museum studies, visual arts theatre, technical design and production, dance and instrumental and vocal music are explored and refined within the halls of an institution, resulting in nature skills that students […]
