Complete guide to Microsoft Ads and Bing Ads
The power of online advertising and paid search, in particular, is outstanding. But you’re missing out if you don’t include Microsoft advertising as part of your digital marketing strategy. And why is that? You can’t miss out on the demographics and people you can target on Microsoft. The terminology and product names can be a […]
Boost Valentine Sales with Microsoft Advertising Strategies
Microsoft Ads has powerful tools to help you create campaigns that will drive results and help you make the most of the season. Valentine’s Day is a celebration that is steeped in history. From its origins in the Roman festival of Lupercalia to its evolution into a global day of love, it has always been […]
7 Major Types of Native Advertising
Native advertising becomes a powerful tool to promote your business when other marketing methods prove ineffective. Seamless integration with the platform, making your ad visually consistent with typical posts, is its main advantage. On LinkedIn, for example, your ad may be indistinguishable from regular content, ensuring a smoother, less intrusive experience. Its ubiquitous presence, from […]
High-ROI Websites Designed for Your Business’s Success
Why struggle to find clients when they could be finding you? Get a customised and stunning mobile-friendly website tailored to your goals. No matter the industry, we’ll help you create an online presence that stands out. Display your work with sleek layouts, interactive galleries, and easy-to-use contact forms that make connecting effortless. Without a doubt, […]
Best Local SEO Agency in Dubai: Local SEO Services Company
Expanding your online presence and reaching out to customers through a company that offers local SEO services is one of the most effective ways to increase the visibility and reach of your brand. Local SEO allows businesses to target potential customers within a specific geographical region. It uses the latest algorithms. At The ABA Agency, […]
Google Ads Basics Guide: Setting Up Your First Campaign
Google Ads are what the “pizza move” is to online marketing to beginner skiers. Once you get the hang of it, you’ll start seeing results (and probably want to learn more, more). But that initial learning curve can be daunting. Especially if you’re still learning about online marketing and all the tactics, tools, and strategies […]
National SEO vs. Local SEO: Differences And Why It Matters
Google doesn’t use the same algorithm for national SEO results and local 3-pack (local SEO). The algorithms themselves and the target results are somewhat different, although there are of course some overlapping ranking factors. However, some industry experts have taken this to mean that local SEO and national SEO are completely different. For example, a […]
What are the benefits of Facebook Marketing?
Facebook is one of the world’s most popular marketing platforms. The social giant has expanded its advertising network to a range of businesses as it has grown to more than 2.7 billion active users. While many of the benefits of advertising on Facebook are obvious, paid advertising comes with many complexities. It’s important to understand […]
WhatsApp as a Strategic Marketing Channel
If you’re reading this post, you’re probably aware of the marketing power of WhatsApp. This platform has a massive reach with 2 billion users, and it is estimated that more than 1 billion users connect to a business account via our messaging services every week. Research shows that 66% of respondents said they would be […]
Search Engine Optimization (SEO): Guide for Business Leaders
Learn how SEO can boost your business’s online visibility, drive organic traffic, and improve your bottom line in this SEO guide. Key Takeaways SEO is not just about using keywords to get ranked. The key to search engine optimization success is high-quality, useful content and a well-structured website. SEO takes time. But it is cost-effective […]