Web design, as a general term, is understood as the creation of a web application using computer software that helps with building web pages to be displayed on any device.

Responsive web design is, in simple terms, an approach to web development that ensures that a designed website functions well on a variety of devices and screen sizes, which may include desktop computers, mobile phones, and tablets. Responsive web design is governed by 4 major principles, which include:

• Fluid grid layouts: web designers use relative units like percentages to define the widths of the page elements, thus allowing them to resize proportionally according to the screen size.
• Flexible images: Here, website designers scale images according to the screen size to prevent them from overflowing their containers or even appearing too small.
• Media queries: Website developers use media queries like CSS to apply different styles according to device characteristics, for example; the width, height or resolution, thereby making the layout dynamic across different screens.
• Responsive typography: Professional website designers often use relative units like ems or rems instead of fixed units like pixels to make the text adjust dynamically for readability across different devices.

These are hidden codes that provide the search engines with the keywords or texts visible on the result page that tell what the page is all about.

Meta tags are useful in online marketing for improving organic rankings. There are so many tools that can be used to generate keywords and their explanations.

A digital marketing plan, or strategy, as many people call it, is a document based on facts that outlines how a company is going to achieve specific goals.

It details the tactics, predefined timelines, budgets, and metrics that would be used to measure the success of a given campaign. A digital marketing strategy helps with the constant integration of evolving methodologies and strategies to transform and maximise returns.