Learn to increase website traffic. How to grow your business
Learn how to increase website traffic with our proven strategies. Gain more traffic on your website and increase website views to grow your online presence. With social media seemingly taking over the internet, you may be asking yourself, “Do I need a website? The answer is yes. Here is why: In the year 2022, 70–80% […]
Looking for Instagram engagement? Timing is key!
We have researched the best time to post on Instagram, TikTok, Facebook, LinkedIn, YouTube and X to help you get the most engagement from your followers. The tools of social media marketing do not always come cheap. Identifying the best time to post on social media will ensure that your content reaches as many eyes […]
Agencies For Luxury Marketing: Premium Brand Elevation.
The specialization in luxury marketing allows students to develop the perspective and skills that are necessary to pursue a career in the luxury sector. The nature of the target market, the importance of building strong customer relationships, the critical role of brand image, and the nature of the distribution system all present unique challenges when […]
AI in Advertising: How AI is Transforming Media & Marketing.
The use of AI in advertising is redefining the way media and marketing work, improving strategies, and enabling brands to make smarter decisions. The term “artificial intelligence” (AI) can be used as an umbrella term for a wide range of machines that learn. Some learn with the help of humans, while others learn all by […]
Enhance Your Ads Strategy with Voice Search Optimization.
Voice search optimization (VSO) refers to the process of optimizing the content of a website for voice search queries so that it ranks higher in the search results when people ask questions using voice commands on devices such as smartphones or smart speakers. There is a huge opportunity for your business to optimize your website […]
Competitor Analysis Strategies to Lower Google Ads CPC
Lowering your Google Ads CPC (cost per click) is probably a constant goal if you’re running PPC advertising on Google Ads (Google Adwords). Efficient campaigns generate a better ROI, which can maximize your profits or allow you to scale your advertising efforts to new heights. So, it’s important to tweak your setup to achieve lower […]
What is Programmatic SEO? (A beginner’s guide)
Programmatic SEO allows businesses to efficiently increase their online visibility at a much faster rate than traditional methods by automating and scaling organic optimization efforts. Have you ever wondered how search engines decide which websites to show you first? That’s the magic of SEO. That’s search engine optimization. It’s a specialized marketing practice. It makes […]
The Top 5 Fastest-Growing SEO Agencies in East Africa.
SEO agencies in East Africa have a variety of techniques at their disposal. For example, they are well-versed in technical and content SEO optimisation and SEO consulting. The use of an SEO agency in East Africa for your upcoming campaign will enable you to establish a valuable and sound SEO action operation for your business. […]
Complete guide to Microsoft Ads and Bing Ads
The power of online advertising and paid search, in particular, is outstanding. But you’re missing out if you don’t include Microsoft advertising as part of your digital marketing strategy. And why is that? You can’t miss out on the demographics and people you can target on Microsoft. The terminology and product names can be a […]
Boost Valentine Sales with Microsoft Advertising Strategies
Microsoft Ads has powerful tools to help you create campaigns that will drive results and help you make the most of the season. Valentine’s Day is a celebration that is steeped in history. From its origins in the Roman festival of Lupercalia to its evolution into a global day of love, it has always been […]